from Luo Yonghao to Luo Zhenyu: How did they become ROM one billion
text / Guo Ren (public number: zhidxcom)
today, Luo Zhenyu, founder of the series thinking has become another Luo one billion, Luo series of thinking to get B round of financing, although it is baffling to only announced the valuation of 1 billion 320 million yuan.
on the same yesterday, another mobile phone ring "Luo one billion, hammer technology founder Luo Yonghao in Beijing Exhibition Theatre with a" literary youth "in the name of the party, launched its mobile phone version of the green paper nuts.
community economy to create two Luo
the two "Luo one billion" entrepreneurial projects, although there are great differences in direction, from a knowledge sharing community, for the development of electronic books; one from the mobile phone manufacturers, the development of literature and art, become a selling selling mobile phone shell "feelings of dealers". In essence, is a model of the Internet, the best case of social economy.
only difference is that the capacity of logic thinking community is the logic of thinking of WeChat video and public number, while carrying Luo Yonghao hammer mobile phone is in addition to see micro-blog, WeChat, and Luo Yonghao himself by the accumulation of Internet users.
Luo Yonghao: not just sell the phone so simple
through to join the mobile phone industry for 3 years regardless of personal danger, Luo Yonghao has let the hammer technology started from 0, to 2 billion 600 million yuan valuation. I can continue to blow up this story, is not only a mobile phone, and wrapped in the "feelings" and "art" in the broader business play, by Luo Yonghao’s speech last night, you can see the key.
actually, and Luo Zhenyu’s approach also has similarities:
1, Luo Yonghao believes that the reason why the young people do business, a very important aspect is to MUJI (Muji) this kind of lifestyle business learning. So accidentally found a small direction, the introduction of the shell of the feelings of the nut shell, for ordinary people may not be very important, but for young artists, it is very important.
Luo Yonghao in an effort to emphasize the practice of the minority, but obviously, consider the hammer technology on the one hand is that this literary temperament can add to the product brand itself; on the other hand, whether it is not a literary youth, for users, rejection of a little literary temperament is not something. Will increase the freshness, so the name of a small minority literary youth business is not small.
2, new gameplay, and art community cooperation. On the art of play, apparently not only 7 different colors of the phone shell can be summarized. When Luo Yonghao moved out of the two artists community Astand, art collection network as well as individual artist Yuan Beibei printed shell, we know that this road can imagine the space is not so simple. So, then it was printed with the left little curse, Li Zhi and a number of folk singer logo image pattern shell.