Zhu Shijian spent most of his life working with the consumer economy, wine, sugar, tobacco, and now farming. In his view, every positive transformation is the result of the transformation of productivity by science and technology.
trainee reporter Tao Li, Yunnan, Yuxi reported
is a "orange" when ripe, but Chu orange from Yunnan to the north of Guangzhou is not easy to col.
After two days of heavy rain in an unbroken line of
, from Kunming city to Xinping County highway become muddy, the bus driver had to avoid occupation along the mountain road to many landslides, falling boulders unarmed away. At the moment not intermittently drove more than five hours, finally arrived at the depths of the Ailao Shan Chu orange manor.
with the previous focus on sales in Yunnan province is not the same, Zhu Shijian and his son this year Alibaba leveraging business platform, not only in the exclusive Tmall opened "Chu Shixin selected fruit flagship store", and is deeply involved in the Alibaba group the stars "production plan.
October 10th, Zhu Shijian and his wife Ma Jingfen accepted the twenty-first Century economic report reporter interview in Chu orange manor. The silver haired and swarthy face has seen the mark of the "generation of smoke king" in the past, and at this time he is more like a seasoned farmer.
, despite his lack of energy, walked with a helping hand, but clear thinking and firm thought betrayed him – not the usual condition of an ordinary 88 year old. He said: "the Internet platform allows enterprises and individuals to more convenient and rapid realization of commodity sales.". Reduce intermediate links and change the mode of circulation of goods. Can be said to be economic, commercial wonders, the original traditional industries have played a great role in upgrading."
indeed, Zhu Shijian spent most of his life working with the consumer economy, wine, sugar, tobacco, and now farming. In his view, every positive transformation is the result of the transformation of productivity by science and technology.
now, Zhu Shijian’s only son, Zhu Yibin, has returned to the land after nearly 30 years of overseas work. As the successor, the fruit is far from the end point, he began to consider copying the Chu’s standard in a wide range of agricultural products, to create a more diversified family brand.
Chu orange online business selling
2002, the 75 year old Zhu Shijian granted medical parole, he and his wife in the Ailao Mountains began planting of sweet orange.
until 2012, Zhu Shijian and the original network of life, for the first time touch "electricity"". In a series of Internet social marketing, "Chu orange" has become a famous brand of fruit. At the same time, it has also become one of the few domestic high priced oranges.
needs help when he walks. But Zhu Shijian and Ma Jingfen left Yuxi almost every week, and drove 200 kilometers to see the orchard on the Ailao mountain.