WeChat recently launched a public platform for anyone can open their own registered public account to attract fans attention, he is the most attractive function is to be aimed at these fans sending WeChat news, which makes grassroots entrepreneurs find new business opportunities, who missed the grassroots people began to register the micro-blog era like "cold jokes" grassroots publicity around WeChat account pull fans, that are found after micro-blog grassroots large a new business opportunity. We IT teahouse is also the first time WeChat opened the public accounts and through the website, QQ group and mailing lists and other publicity, use a period of time that this micro-blog grassroots completely different nature, basically is unlikely to present a grassroots micro-blog similar business opportunities, so we advertise their WeChat account just to expand the user, in free help WeChat reasons are as follows:
WeChat and micro-blog platform attributes of natural difference
this problem many friends have mentioned, although Sina micro-blog has been trying to "forward" function to micro-blog is still the media attribute, micro-blog platform is still the core contents of communication, because micro-blog needs a lot of quality content, so it appears the grass root micro-blog. WeChat is a strong social networking platform, the user uses WeChat’s purpose is to chat with friends, instead of text messages and phone calls. Users will see the formation of the basic news to micro-blog, contact friends with WeChat.
understand the difference we can basically determine the content on the WeChat platform class is difficult to go on account of the grassroots, grassroots micro-blog information attention fans are active to see, the user can choose not to see these scripts, WeChat information push is mandatory, like mobile phone text messages, and users of SMS spam is natural if you’re bored, as a grassroots WeChat account even every day to push a piece of information, I believe that in a few days your fans will fall, even if the user does not cancel the attention, but every intelligent push a piece of information, so that the account of the value of advertising is not very high, while the promotion cost WeChat account is the high, because micro-blog and micro-blog did not recommend forwarding mechanism of the square, so that no influence of any brand of grassroots account it is difficult to promote, need to spend a lot of time User concerns everywhere, the input-output ratio is quite uneconomical.
what kind of grassroots account may have a chance on WeChat
micro-blog grassroots large mode of operation is not suitable for WeChat, then there is an alternative way to operate WeChat account? I think there are some ways to refer to, but the cost will be very high. Since WeChat is a strong relationship between the platform of one to one, so if you can create a strong interaction with the public account features of WeChat public platform? Similar to White asked no use to know the platform, interactive quiz and one-way push combination, and make full use of WeChat keyword public platform automatic reply function, such as the establishment of a Chengdu delicacy all know WeChat account, after the user WeChat account, ask.