Online advertising in China has become a strong rise of the fourth media, and in the erosion of the television, newspapers, radio as the representative of the traditional media market share of the top three. However, according to the effectiveness of online advertising to pay the advertising model, but also suffered a problem such as advertising fraud network advertising practitioners bottleneck.
network advertising as a special network advertising professional organizations in the industry for many years, a collection of 4 years of Internet advertising experience formed a set of mature anti cheat system, the launch of the joint report (www.adsky.com) system, contains many anti cheat technology, there are 8 common anti cheating technology, now its share to everyone:
1, IP to prevent cheating: General billing is the only IP in accordance with the IP within 24 hours, each IP can be credited to the database, the current one to access the IP database and the existence of the same time, it is not billing. Now the Internet is generally a dynamic IP, the cheater through the dial up and down the line to achieve the change IP address, you can identify the C segment IP, such as the emergence of a large number of 218.175.11.x the same C segment number, you may cheat. Can be submitted through the IP encryption, and then by the receiver to decrypt the record into the database, you can put an end to the use of simulated data submitted by cheating.
2, COOKIES to prevent cheating: when you visit a page, COOKIE and records, when you visit the page next time, and will submit a same COOKIES parameters, you can determine the repeated non billing. This way the defect is easy to change the physical information to cheat, such as through the INTERNET option to empty COOKIES.
3, click on the ratio of on-line settings: the average rate of 5% from 99 years down to less than 1%, of course, there is still the need to cross rate of object oriented and visitors to the page advertising, the higher the correlation said the page and advertising more, click rate is high. The rich media ads in 2% to 5%, 0.1% to 1% in the general picture, and picture of creativity, can be set when the click rate exceeds a certain percentage may cheat (expo-plast alliance set up in 8%). In order to improve the click through rate, the most common form of creativity is to simulate the WINDOWS system prompts, analog buttons off and the beauty of passion and seductive pictures.
4, combined with ALEXA data to prevent cheating: Although ALEXA is not a standard, but it is an excellent reference tool, when the value of a large ALEXA site had hits high, you doubt, traffic come from?
5, the source of statistics to prevent cheating: 1) to record the antecedents of advertising click Page, placed the address of the page, can be manually placed advertising is correct, check whether the next leading adverse statement. 2) record of placing advertisement page background, each site search engine always occupy a large proportion of antecedents, if not the antecedents of the page, can be sentenced.