at present, the online store in the major e-commerce sites under the advertising offensive popular, more and more simple form of shop also attract more people into it. Some characteristics, no price and reputation advantage of the store, or large and complex online store there will be no vitality, only to do a professional online store, continue to reduce the cost, increase their own in a certain type of product visibility and reputation, and make yourself invincible. To do this kind of store, not only need faith and patience, the more it needs professional knowledge in many aspects, including store marketing, financial management knowledge, therefore has the professional knowledge and talents are more likely to succeed, and most of the online shop.
in preparation for the creation of online shops, entrepreneurs to ask a few questions in mind, to find the answer to the question, in order to truly understand whether they are suitable for open shop.
question 1: do you have any cheap goods?
today, online trading is booming, the biggest feature is the buyers can pick to cheap things. So, for entrepreneurs, do you have the goods channel? Do you have cheap goods? So, what are you going to sell?. At present, from the online trading products, clothing, communications equipment, cosmetics category is a few popular products. Other products such as handicrafts, health care products also have a certain consumer. From online trading products can be seen, is a very cheap price (compared with net equivalent products), such as mobile phone, computer, cosmetics etc.; the other is the net is not common or not in the market circulation of products, such as various discount tickets, and even real estate and other unique accessories.
most online shop owner fixed goods channel, who is an agent of a well-known clothing brand, there are people under the net has a fixed store, are devoted to Hongkong or overseas purchase, others find a wholesaler. For entrepreneurs who have just contacted online transactions, in addition to learn how to surf the Internet, how to land, but also to consider their own strength and ability. If entrepreneurs feel that the online shop is only the ordinary products under the net to move online, it is likely to bring their own venture.
two: you will offer
a shopkeeper who had sold two phones on the Internet, she believes that the price has been cheaper than the net price of $three hundred or four hundred, but also gave a prepaid card. But half a month but no buyers bid. Later, a friend to help her find a reason, found her price compared to other sellers are still too high, she also landed in the goods, not with product photos, and she is not a commodity for eye-catching title.
online trading is very sensitive to the price of the owner’s strategy. So, the shopkeeper to offer is the key. Online products are part of the auction through the form of the transaction, that is, the seller to open a price, and then increase the number of buyers, until the transaction. Therefore, the seller out of the price is not his heart