editor’s note: 2014 China Internet entrepreneurs Conference (zz.comsenz.com) will be held at the Beijing International Convention Center on May 10th. On the eve of the Discuz in the general assembly, the United Tencent cloud! "Entrepreneurs" and many other agencies and media jointly launched 2014 venture star series of interviews, the industry’s elite business stories, business transfer and sharing of experiences to more entrepreneurs. Series of interviews with the mother circle, together to listen to the story of CEO Yang Gang entrepreneurial.
Yang Gang, chairman of Sheng Cheng company, has been engaged in the FMCG industry for more than ten years, one of the Wiley Group founder, founded and successful operation of the first Walch brand washing disinfection. 2006 investment in mother network, in 2011 officially joined the company belongs to the parent company as chairman.
Yang Gang is how the mother ring do together? What are the difficulties encountered in the entrepreneurial process? How does Yang Gang look at today’s business environment? What is the wise remark of an experienced person later entrepreneurs? It will according to the interview with Yang Gang for you to resolve.
follow the trend, the flow
in the business, Yang Gang think the most important thing is to keep up with the trend, trend, the flow is the key to the success of entrepreneurship. Secondly, it is a direction. There are too many opportunities on the Internet, every opportunity can be a success of the company, focusing on the ability to win in the competition. Mother is a good example, Yang Gang caught more and more segments of the Internet market, the mother network into a professional Chinese mother portal, to exchange and dissemination of infant rearing knowledge share parenting tips and family life experience as the main objective. 2013, the mobile APP mom circle successfully on the line, the mother network for its introduction of the original high-quality seed users, but also one of the reasons for the rapid growth of the mother circle.
had a wealth of marketing experience to Yang Gang brought a keen market tentacles, which is also in the field of Internet he has never been involved in, the number of registered users of the mother circle can be done from 0 million reasons.
now mother circle team size has reached 300 people, the product technology accounted for this piece of up to 1/3, operating personnel, sales and logistics of the 1/3. The company has a mother network and 32 city network, mobile application Mom Mom circle, three main parts, a mobile terminal with dual side of the PC application, and the national key city complementary pattern. Mom laps on the line for a year, the amount of users has been more than ten million, becoming the country’s mother touted female applications, users are also known as the second home
business process does not meet the venture for Everything is going smoothly., difficulties, Yang Gang seemed very indifferent: "probably because of luck, is indeed difficult, but has not met the difficult time. Many difficulties to think of a way to go."
now the mobile Internet