Statistical report of the latest
twenty-fourth Chinese Internet development, the data about online shopping, there is such a description: the network shopping user scale bucked the trend in the financial crisis, from 74 million to 87 million 880 thousand, an increase of nearly 14 million users, more and more Internet users are accustomed to the transparent price and convenience of online shopping. At present, China’s Internet users, about 4 people in 1 people are shopping users, while in Europe and the United States and South Korea and other countries with high Internet penetration rate, each of the 3 Internet users in the online shopping on the 2. The potential for online shopping in China is far from being released.
in addition, according to iResearch statistics report, the first quarter of 2009 Chinese online shopping market turnover reached 46 billion 700 million yuan (including 44 billion 200 million yuan C2C category, B2C category 2 billion 500 million yuan), growth of 15.5%, an increase of 96.7%. By May 2009 the number of B2C online mall coverage of nearly 130 million, an increase of 10.9%, the gap between the C2C platform and continue to narrow. B2C mall subscriber growth rate has been three consecutive months leading C2C platform.
above two sets of data show that China’s online shopping development is very rapid, and there is still a lot of room for future growth. From the point of view of the development of online shopping, B2C form of online shopping growth significantly, becoming one of the most dynamic Internet applications.
look back B2C shop service, this market has seven or eight years of history, but also the birth of a SHOPEX, ECSHOP, such as the B2C shop online service brand. But when we classify these online users, it is not difficult to find, B2C shop users, really belongs to the quality of the "B", or too little, most are some weak competitiveness of individual users and small entrepreneurs, the current B2C network market share, the real contribution provided by the B2C shop service providers on the B2C platform share very little.
in such a favorable background, a large number of traditional enterprises to enter the field of B2C, B2C online service providers how to grasp the opportunity to play in energy at the same time for the development of B2C industry, to make their own big development and promotion of
from the traditional point of view, B2C shop is often achieved through a software sales model to run. Users download and install their own B2C shop system, and then choose to pay to become a senior user, access to value-added services and authorized after-sales service. This model, the user’s technical requirements are very high, and users need to spend a lot of energy in the system maintenance. B2C shop service provider is really just a set of software systems, the content of the service is very small. This is a simple software service model, the considerable potential needs of customers in the door, and truly meet the conditions of clients often need more services, and under the current service mode, and is far from satisfied.