As the development of the electricity supplier fake luxury worries

Although

is from the luxury business capital sought after, but the day is not easy, the industry began to collapse, layoffs and other issues, this is due to the overall contraction of China luxury consumer market, the problem on the other hand reason from the luxury industry.

The

/ TMT

Wei Wen bluewhale

with the use of Alibaba, Jingdong have been listed, the pattern of integrated electricity supplier market is basically established, the latter has been difficult to have the opportunity to stand. But the electricity industry’s war did not stop, because of the comprehensive electricity supplier market is oligopoly, entrepreneurs began to cut more vertical market segments, vertical electric field in a fierce, it is also a luxury electric field.

over the past year, China’s luxury electricity supplier favored by the capital market. In May this year, the network serves Jardine LIAN led a $30 million C round of financing; the same month, the luxury goods business network treasures to complete the A round of 60 million yuan financing; in July of the same year, the temple library network to get an innovation investment fund led a $50 million E round of financing; in addition, the charm of Hui also received billions of dollars of Alibaba dollars of investment.

Although

is from the luxury business capital sought after, but the day is not easy, the industry began to collapse, layoffs and other issues, this is due to the overall contraction of China luxury consumer market, the problem on the other hand reason from the luxury industry.

1 China luxury market consumption decline.

According to

‘s annual report on China’s luxury goods market, according to Bain, China’s luxury goods market fell 1% in 2014 from a year earlier in 2013, the first fall in more than eight years. Among them, the 2014 China consumer domestic consumption volume fell by 11% to $25 billion; Chinese luxury market accounted for the global luxury market share fell from 13% in 2013 to 11% in 2014, this proportion dropped further to 10% in 2015.

2015, in addition to luxury brand shop slowing down, and even 83% of the luxury brands began to close underperforming stores in China, wealth Quality Institute predicts that by 2016, there will be more than 95% of the luxury brand strategy of closed stores.

2 fake luxury electric business development limited worries.

electricity supplier seems to be from the date of birth, it has not get rid of the problem of fake. According to a survey of wealth Quality Institute, fake luxury goods in the market have visibility is 6 times more authentic, the streets can be seen everywhere in the vast majority of luxury brands are fake.

at the same time, with the growing consumer demand for luxury goods, making the domestic market has spawned a lot of luxury counterfeiters, and their main sales channels are mostly electricity supplier.

Zhou Ting, President of the

Institute of quality of wealth, said in an interview with the media, the

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