Beijing time on July 5th news, payment application Check.me founder Gaye · (Guy Goldstein) today published a signed article in science and technology blog VentureBeat. In order to help the mobile application start-up enterprise to realize sustainable development, put forward 5 tips left in this paper.
the following is the main content of the article:
you have a killer technology, money, a growing team, and a lot of determination. However, mobile applications are now overflowing. In order to help you stand out from the crowd, I have summed up the experience I have gained over the years. However, these can not guarantee that you can or blockbuster is more important in this market, achieved remarkable revenue and high user adoption rate. However, if you want to set up a sustainable development of mobile startups, the following are five important tips:
1 build an extraordinary service
to build an excellent product like a mother’s love and apple pie. But it’s easier said than done. Even if you do not get a lot of revenue, or the user does not meet the expected degree of adoption, you can say, we want to stop investing in products." If your product has not yet formed, so it is a big mistake. Don’t stop investing in your product the product that the customer needs and wants to use is the beginning and the end of everything.
2 to find an effective distribution channel
we spend a lot of time to consider the characteristics and functions of the product, but the only way to make your business grow, is to find a correct distribution channels. Because in the end, have a good product may not be enough, you have to roll out the product. Only by word of mouth, products is difficult to achieve organic growth, its usually need some extra impetus. In this regard, I do not believe in miracles, because it requires a lot of hard work and experiments. Several options are available as follows, you can consider using these channels to bring products to the potential customers:
: after partners are usually divided into several large distributors and small distributors.
after media buying: most companies will choose this way. This is a mature market, there are at least 1 million combinations for you to choose, in order to obtain customers, reduce the cost of access. Keep in mind that this is an investment, and the key to success is to get more revenue from each customer than to get the cost.
SEO (search engine optimization): an unknown brand, needs a lot of investment, but also have rich knowledge and technology process, to get a higher ranking in search engines.
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