Dangdang want to invest 100 million yuan to build the original design platform for Chinese fashion d

international online news (reporter Li Xiaoping): electricity supplier dangdang.com 11 at the Beijing Institute Of Fashion Technology held 2014 dangdang.com new autumn and winter clothing conference, dangdang.com vice president Deng Yifei announced a strategic partnership with China dangdang.com Fashion Designers Association, invested 100 million yuan to build Chinese original design support platform, open the designer channel area, promote the innovation and development of China independent designer.

The chairman,

Chinese Fashion Designers Association, Tsinghua University professor Li Dangqi of Academy of Fine Arts said that China Fashion Association has more than 2000 designers, he hope that through cooperation, to encourage independent designers OCS, electric shock, Chinese original design strength and promote the docking of the booming e-commerce market.

is reported that the two sides will build a platform, business operations, brand promotion, fashion innovation, big data mining, personnel training, brand protection and other aspects of the depth of cooperation seven.

has been regarded as the main business of books Dangdang since the second half of 2012, began to establish the new focus of clothing as a business. Dangdang released data, said 6 consecutive quarters of apparel growth of more than 100%, sales soared from 2012 to $500 million in 2013 to $2 billion 700 million, becoming the top category outside the book. The 11 day, dangdang.com also announced the launch of T Taiwan acceleration program, the expansion of fashion editors and buyers team team.

since August this year, the electricity supplier Jingdong and Dangdang have held a new clothing T show, electricity providers in the field of competition in the apparel industry is gradually moving from price to brand and style.

Leave a Reply

Your email address will not be published. Required fields are marked *