circle of friends is not an electronic business platform, it is difficult to apply the consumer protection law on the joint and several liability forms of electronic business platform.
it is reported that the circle of friends who use the sun dialogue, Sun Records and other micro business activities are a lot of water". Those who seem to be true sellers drying out of the transaction records and other information, it was made by the software out. Part of the micro channel to sell the mask and even a pyramid marketing trend.
circle of friends and general social tools is different "privacy", after all, are "knows" the acquaintance, after all, "the rabbit don’t eat the grass edge, so we are more willing to believe that the circle of friends, has better marketing effect. As a result, the relatively closed circle of friends gradually become business circles.
circle of friends marketing legal regulation of the difficulty lies in the circle of friends is not an electronic business platform, it is difficult to apply the consumer protection law on the joint and several liability forms of electronic business platform. At the same time, the expression of the circle of friends to the netizen civil freedom of expression, the expression of related information content are not purely commercial properties, therefore, the administrative department of industry and commerce is also difficult to in accordance with the provisions of the advertising law and other mandatory constraints.
from the existing legal system, in the circle of friends suffer damage to the interests of consumers, producers and dealers have to claim the rights, the circle of friends platform service providers only bear the "notice delete" responsibility, rather than the form of liability business platform. National regulatory authorities, but also can not be in accordance with the law of the circle of friends advertising marketing information prior supervision. Therefore, from the perspective of legal application, the circle of friends marketing is a blank.
for the regulatory authorities, the number of pure marketing, to be subject to the supervision of online advertising, the number of public issues for a number of problems, should be released in a blacklist system. For legislators, it is necessary to pay attention to how to regulate the marketing situation of the media, draw lessons from the problems of the network practice, and repair the existing legal gaps in time.
for Internet users, do not easily believe that there is a picture of the truth of the marketing. Should keep a good chat records, transaction records, etc., once found suspected fraud, pyramid schemes of information dissemination, should immediately notify the platform service providers, and immediately report to the business sector and network regulators.