Jingdong pushing take home Liu Qiangdong tell O2O story

force O2O Jingdong is committed to investors after the listing, Liu Qiangdong did not forget to fulfill this promise.

yesterday (March 17th), after 3 months of beta, the Jingdong "take home" APP officially launched in the app store, the Jingdong related to the "daily economic news" reporter said, its predecessor is the Jingdong WeChat subscription number, has been with the Lotte Mart, lotus and other supermarkets direct delivery. The "daily economic news" reporter learned that this APP application by the Jingdong group CEO Liu Qiangdong called the "strategic property Jingdong O2O Internet products, in order to give the Jingdong’s new O2O products," canvassing "Liu Qiangdong did not forget to send my circle of friends said:" once again in 2015! The first line of business: personally led a new ‘take home’ Department team. All the goods and services inside the streets and lanes are regarded as Jingdong inventory sales."

years to cover the first tier cities

it is understood that in the independent APP before the "take home" in the two level domain in the Jingdong’s official website, the former Jingdong O2O project "Jingdong quickly" in February 12, 2015 officially upgraded to mainly solve fresh and supermarket products within 3 km of the distribution, but obviously the "take home" or ambition larger pattern.

Jingdong related sources, the "take home" Jingdong will make full use of advantages in logistics, in all segments are likely to take the form of cooperation, in addition to the investment of Jingdong and Jingdong will have a common delicacy home investment in the public comments, such as takeaway, Manicure, housekeeping, laundry, massage, O2O Jingdong is potential partners.

in fact, this is not the first Jingdong O2O products, with the shoot home on the line, Jingdong O2O chessboard cloth chess has become clear.

after the listing of the Jingdong, has the layout of the auto parts, medicine and three line city O2O market, also opened the first O2O store — County Jingdong to help service shop in Shijiazhuang Zhaoxian County, and plans in 2015 will be the number of stores increased to 500.

Jingdong O2O business will be mainly concentrated in the super business, and not the traditional Jingdong started electronic products." On the day of listing, Liu Qiangdong said, the Jingdong O2O business will focus on low-cost, daily necessaries cabbage fresh chives. Jingdong model, the goods shipped to the warehouse, the final delivery to the buyer, the margin is far from covering the logistics costs.

now, Jingdong O2O strategy will bet on "take home", its essence is the life and work of the radius around the consumer products to provide services, demand to idle away in seeking pleasure.

It is reported that the Jingdong

, O2O product is expected at the end of March to actual coverage of Beijing city of Victoria City and densely populated residential areas (Tongzhou, Tiantongyuan, etc.) this year and gradually extended to Shanghai, Guangzhou, Shenzhen and others.

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