Hallmark expands its Cards for a Cure campaign

first_imgHallmark expands its Cards for a Cure campaign  34 total views,  3 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 19 January 2009 | News Tagged with: corporate Trading About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Greeting card publisher Hallmark Cards has increased its marketing and PR expenditure for its third annual ‘Cards for a Cure’ Mother’s Day campaign for two breast cancer charities.By the end of the 2009 campaign, Hallmark expects to have donated a total of £750,000 since the campaign first launched in 2007.A three-week national TV advertising will run in advance of Mother’s Day, supported by in-store point-of-sale promotions an extensive public relations programme.Following the success of last year’s Mother’s Day Diamond card, the 2009 campaign will feature a new partnership with diamond specialist Seventy Seven Diamonds and will be further enhanced by a series of competitions and promotions throughout women’s mainstream consumer and national press.Lisa Palillo, Marketing and CSR Communications Controller at Hallmark Cards, said the company “has a close affinity with women particularly at this time of year and our Cards for a Cure™ campaign has really helped increase that bond”. She added: “CSR has become a major strand within our organisation and our close work with Breast Cancer Campaign has become an important element of our CSR policy”.This year Hallmark’s £250,000 contribution will be split between Breast Cancer Campaign (£225,000) and Action Breast Cancer, a programme of the Irish Cancer Society (25,000). The contribution is made irrespective of how many cards are bought.www.hallmark.co.uk/info/corporate_responsibility/corporate_responsibility.php?page=communitylast_img read more